Find the Perfect Swimsuit For YOUR Body
Happy New Year! For 2016 we've resolved to put an end to the confusion and frustration that comes with swimsuit shopping. With the help of the swimwear fit and style... Read More
Be Beachy Blog » Swimsuits Online
The Beach Company introduces the new Axis Pull Buoy
FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce the release of the Axis Buoy, a dual-function pull buoy.After more than a year of research and... Read More
Summer Beach Safety Tips
Summer Beach Safety Tips:From sun to water safety, review these beach tips to keep your family healthy and happy before you chill out on the sand. The end of monsoons... Read More
Beginner's Swim Kit
So, you've decided to take the plunge in the pool—literally! When you jump in head first to the world of swimming, you will want to build your “swim kit,” as... Read More
The Greek Islands Are Calling You. Here's Where To Go.
So you want to take a trip to the good ole Greek islands, and we can't fault you. But there are nearly 6,000 of them scattered around so finding what's right for... Read More
The Pool Photographer, Literally
What traveler hasn’t gotten off a plane after a long flight and, suddenly trying to adjust to a warm climate, thought about a dip in the water? Marieke van der... Read More
FINIS Swim Is Here
FINIS is a Latin word that signifies "the end" or "grand finale." It holds symbolic meaning to the company as it not only contains the word 'fin' (our first product),... Read More
9 Ways To Take The Stress Out Of Swimwear Shopping
Swimwear shopping, similar to root canals and childbirth, elicit fear and anxiety in women around the globe. And after a season of hiding behind an oversized flannel, few things seem... Read More
Bikinis vs. One-Piece Swimsuits
Judging by what you see in Hollywood & Bollywood films, runway shows and celebrity paparazzi shots, bikinis are the reigning swimsuit style in India. Despite the fact that women come... Read More
Enhance your feel for the water
Starting May 25th, 2014 - FINIS will be available at The Beach Company Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer... Read More
